Defining an export strategy and clarifying the vision of brand holder to reconcile it with market specificities
the first stage of making any strategy alive - assembling the action plan. It is imperative to understand the vision of the brand owner and the potential of the targeted market in order to set key success factors to achieve by bringing the product to the new market
SUCCESS REQUIRES A PLAN
Creating step-by-step route to the market for the brand, including channel structure, pricing, marketing plan and logistic model from production to the shelf
for the successful sales results on the new market, we make a detailed business case to define price structure and appropriate marketing model in different sales channels. At this stage, we identify the assortment that meets market requirements and sales forecast
ROUTE TO THE MARKET
Documenting rules of plan execution for both sides with clearly defined responsibilities, rights and opportunities
having a proper understanding of SLA (service-level agreement) and rules of cooperation with partner, customer and consumer, it is important to divide roles and responsibilities between parties involved
RULE BOOK
Online monitoring of all business processes: product's way to shelf, pricing and performance
our competitive advantage is transparency - we take responsibility to give full awareness to the partner on how we are performing the plan on the market site and how we are preparing "shelf reports", customers surveys, and online reports to seed detailed analytics of the business
Investing in innovations, technologies and consumer satisfaction
we constantly strive to become better for our partners and customers; for this reason, we are implementing business and technical innovations to remain different, competitive and efficient. Online analytics, merchandising, innovative marketing, logistic optimization - all to make partnership transparent, profitable and long-lasting
COUNTINUOUS IMPROVEMENT